Translation and food packaging

The Court of Justice of the European Union has ruled that UK retailer Tesco mis-translated chocolate powder into Czech. Tesco had translated it as čokoládový prašek (‘chocolate powder’) but the official Czech version of the EU Cocoa and Chocolate Products Directive uses čokoláda v prašku (‘chocolate in powder‘). The Czech authorities prosecuted Tesco and after…… Continue reading Translation and food packaging

Silly transliteration

A Bulgarian footballer Bontcho Guentchev played for the English club Ipswich Town from 1992 to 1995. Many people wondered how to pronounce this odd looking name. This strange combination of letters was supplied to the club by the Bulgarian football association. It was supposedly a transliteration of the player’s actual name, which in the Cyrillic…… Continue reading Silly transliteration