The asset manager Standard Life Aberdeen attracted widespread derision in 2021 when it rebranded itself as Abrdn and announced that the name would be pronounced … Aberdeen. https://languagemiscellany.com/2021/07/standard-life-aberdeen-becomes-abrdn/
The company has evidently had enough of this now. It has decided to rename itself aberdeen group plc. https://www.bbc.co.uk/news/articles/cz9nkeg79gyo
The announcement is buried in the latest financial results and says: “This is a Group to be proud of, with a promising future. We will deliver by looking forward with confidence and removing distractions. To that end, we are changing our name to aberdeen group plc. This is a pragmatic decision marking a new phase for the organisation, as we focus on delivering for our customers, people and shareholders.”
I suppose they want to distant themselves a little from the past, and also avoid confusion with the city of Aberdeen. But using lower case throughout the new name might cause them more grief.